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  2. Morgan Ratcliffe

Morgan Ratcliffe

Co-founder and Managing Director, noticed.

Morgan co-founded noticed. in 2022 and runs the agency day to day, across LinkedIn content, outreach and strategy for B2B clients.

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2 articles by Morgan Ratcliffe

  • Why Most B2B Content Gets Ignored On LinkedIn — Most B2B content on LinkedIn is scrolled past because it says nothing new, talks about the company instead of the buyer, and has no job to do. Here is what goes wrong and how to fix it.
  • LinkedIn Isn't a Brand Channel. It's a Revenue Channel. Here's Proof — Most B2B companies treat LinkedIn like a brand visibility tool. But if you're only using LinkedIn for brand awareness, you're sitting on a goldmine without extracting value from it.