Case study

How Faith Concierge closed £230,000 in brand deals on LinkedIn

Faith Concierge moved into B2B and needed luxury brands as clients. A LinkedIn content and outreach campaign aimed at luxury decision-makers closed £230,000 in new revenue.

Headline figures

£230K: Revenue generated
1.8M: Views across LinkedIn profiles
36: Qualified leads from decision-makers

About Faith Concierge

What they do: Premium lifestyle and concierge service
Industry: Hospitality
Engagement: Content, Outreach

TL;DR

Faith Concierge is a premium lifestyle and concierge service trusted by celebrities, athletes and high-net-worth individuals. Expanding into B2B meant winning luxury brands as clients — a different buyer, in a different place, with no existing presence to build on. noticed. combined tailored content with direct outreach aimed at a defined set of luxury decision-makers.

Revenue: £230,000 closed in under four months.
Pipeline: 36 qualified leads from decision-makers, from 1.8 million views.
Method: a defined account list, so brand interest arrived already qualified.

Challenge

A completely different buyer, reached in a completely different place.

Faith's reputation was built with private clients. Winning luxury brands as B2B clients meant starting from nothing: no presence, no audience, and a buyer who has no overlap with the existing one.

A strong consumer reputation does not transfer to a B2B channel on its own. It has to be rebuilt in front of a different set of people.

Starting from a defined list

The audience was decided before anything was published.

Content and outreach were both aimed at the same named set of luxury decision-makers, which is what made brand interest arrive already qualified rather than arriving broad and needing filtering.

One audience, two routes. Content built familiarity with the same people the outreach was messaging, so neither was working cold.
Qualified at the point of interest, because when the audience is defined in advance, an enquiry from it is already the right kind.
Revenue as the measure, not views. 1.8 million views is context; £230,000 is the result.

Reaching a luxury buyer

Opening someone's inbox is a transaction. At this end of the market, the price is higher.

Luxury brand decision-makers are approached constantly and have no shortage of suppliers. A generic approach is not just ineffective, it actively disqualifies you — it signals you are not operating at their level. The full method is published as the LinkedIn DM playbook.

Never show up empty-handed. The opening carried something worth receiving, rather than a request for time.
Clarity over clever. A plain statement of what Faith does for a brand beats anything that needs decoding.
Two routes forward, never a yes or no, so declining becomes a third option rather than the default.

Results

Under four months from no B2B presence to closed revenue.

Revenue: £230,000 closed in new revenue from those accounts.
Qualified leads: 36 from decision-makers at target brands.
Reach: 1.8 million views across LinkedIn profiles.