LinkedIn Strategy for B2B Companies
We build your full LinkedIn strategy, from audit and positioning through to targeting, channel plan and reporting.
LinkedIn strategy for B2B companies
We build your full LinkedIn strategy, from audit and positioning through to targeting, channel plan and reporting, for demand generation, brand awareness or go-to-market.
The output is a written plan you could hand to your own team. Positioning, the audience worth reaching, who publishes and how often, and the number the channel answers to, all decided before anyone posts.
BG Capital's repositioning preceded 24 qualified family office conversations and a $127M real estate transaction signed through relationships formed during the campaign.
Frequently asked questions
- What does a LinkedIn strategy include?
- Positioning, the audience worth reaching, the channel plan covering who posts and how often, and the number the channel answers to. All four are decided before anyone publishes.
- Can we run the strategy ourselves afterwards?
- Yes, and some clients do. The output is a written plan you could hand to your own team or a different agency. A plan that only works if you hire the author is a proposal rather than a strategy.
- How long does a LinkedIn strategy take?
- Weeks rather than months, because most of the work is research and decisions rather than production. The audit that precedes it usually takes days.
- What if LinkedIn is the wrong channel for us?
- We will say so. We only work on LinkedIn, so if your buyers are not there we have no incentive to pretend otherwise and will tell you on the first call.
What we refuse to do
We refuse to work outside LinkedIn. No Meta, no Google Ads, no SEO, no multi-channel retainers. If you need those, we are the wrong agency and will say so on the first call.
About noticed.
noticed. is a LinkedIn marketing agency that builds content, outreach and strategy programmes for B2B companies in the UK and around the world.
LinkedIn marketing agency, founded 2022, based at 24 Hood Street, Ancoats, Manchester M4 6WX. Working with B2B companies across the UK and in more than twelve countries.