Case study

How Flowd signed a £12,000 retainer in five weeks with a LinkedIn nurture system

Flowd came to us for a repeatable way to turn LinkedIn attention into warm opportunities. The content and nurture system we built closed a £12,000 retainer in under five weeks.

Headline figures

£162K

Pipeline generated

3,000+

Subscribers added to email list

£12K

Retainer signed within 5 weeks

Really happy with how many leads was delivered. The team are true experts at generating performance for clients. Very happy!

About Flowd

What they do

Growth and prospecting agency for creative studios and production companies

Industry

Agency

Engagement

Content, Outreach

TL;DR

Flowd is a growth and prospecting agency helping creative studios and production companies win more work. They could start conversations but had nothing to carry someone from first contact to ready-to-buy. noticed. built a content engine and wired a structured nurture sequence behind it.

• Commercial: a £12,000 retainer signed within five weeks, with exactly the client profile they were targeting.
• Audience: 3,000+ subscribers added and 500+ webinar attendees generated.
• Durability: the system still runs as their route from attention to opportunity.

Challenge

Interest arrived, and then it cooled.

Flowd were good at the first conversation. What was missing was everything after it: no mechanism taking someone from seeing them on LinkedIn to being ready to buy, so attention kept arriving and kept evaporating.

That gap is where most LinkedIn programmes quietly fail. Reach is the easy half.

The nurture system

Four stages, each with one job, each handing over to the next.

1. Sharpen the profile. The messaging on the profile had to say what Flowd did and for whom, because it is the first thing anyone checks and it either qualifies or it leaks.
2. Earn the follow with content. A content engine that kept Flowd visible to the studios they wanted, rather than to agencies in general.
3. Capture into email. Attention on a platform you do not own becomes an asset only when it moves somewhere you do.
4. Carry the relationship with webinars. Follow-up that continues the conversation at depth, which is where a considered service is actually bought.

The point of the sequence is that no single stage has to do too much. Content does not have to close. The webinar does not have to find the audience. Each stage hands to the next, which is why it kept working after launch.

Why the audience had to be owned

Attention on a platform you do not control is borrowed.

LinkedIn decides who sees a post, and that decision can change without notice. An audience that only exists as followers is an audience you rent. Moving people into email is what converts reach into an asset the business keeps.

It is also what makes the considered sale possible. A production studio choosing an agency is not deciding from a single post; the webinar was where that decision could actually be worked through, and the 3,000 subscribers are what made it possible to fill one.

Results

Five weeks from launch to signed retainer, with the system still running afterwards.

Retainer

£12,000 signed within five weeks, with the exact profile of client they had been targeting.

Audience owned

More than 3,000 subscribers added to the email list.

Depth

Over 500 webinar attendees generated.