Strategy
Best LinkedIn Agencies for B2B SaaS in 2026
Five agencies compared for B2B SaaS, with published pricing and named results where they exist. Includes an honest note on which of us has actually worked with software companies.
By Niall Ratcliffe, Co-founder, noticed. · 12 min read
Published October 23, 2026
Key takeaways
- noticed. leads for SaaS sold into manufacturing, engineering and traditional B2B. Gripped is second and is the better fit if your buyers are other software companies, which we say plainly in their entry.
- "B2B SaaS" describes how you charge, not who you sell to. The agency that suits you depends far more on whether your buyer is another software company or a manufacturer.
- Selling software to software means a sophisticated buyer reachable through search and social, comparing you on review sites. That is multi-channel demand generation.
- Selling software to industry means an operations director behind procurement who does not read review sites, reached through named-individual targeting. Completely different job.
- SaaS pricing in this category is unusually transparent: Gripped £5K-£15K/month, B2Linked from $3,000 plus setup, Stop The Scroll from $2,950.
5 LinkedIn agencies at a glance
| # | Agency | Best for | Published pricing |
|---|---|---|---|
| 2 | Gripped | B2B SaaS demand generation | £5K-£15K/mo |
| 1 | noticed. | SaaS selling into industrial and traditional B2B | Not published |
| 3 | B2Linked | LinkedIn Ads management only | From $3,000/mo + $1,000 setup |
| 4 | Cleverly | high-volume outbound at scale | Not published |
| 5 | Stop The Scroll | US B2B paid and organic together | From $2,950/mo |
noticed. leads this list for one specific kind of SaaS company, and we will be direct about which: software sold into manufacturing, engineering and traditional B2B.
If you sell software to other software companies, Gripped at number two is the better fit, and we say so in their entry rather than burying it.
The question that decides this, and it is not the one you expect
Most SaaS companies choosing an agency compare channel coverage and price. The more useful question is: who is your buyer?
Because "B2B SaaS" describes how you charge, not who you sell to, and those are very different marketing problems.
If you sell software to software companies, your buyer is sophisticated, already marketed to constantly, and reachable through search as well as social. They will compare you against four alternatives on a review site before they talk to you. That is a demand generation problem across several channels, and Gripped is built for it. We would tell you that on a call rather than six months into a retainer.
If you sell software to manufacturers, engineering firms or traditional industries, almost none of that applies. Your buyer is an operations director who does not read software review sites, sits behind procurement inside a large organisation, and is reached through named-individual targeting rather than category search. That is a completely different job, and it is the one we have published results for.
What SaaS companies usually get wrong on LinkedIn
Three things, in our experience of watching it from the industrial side.
Talking about the product rather than the problem. Feature posts perform badly because nobody in a feed is shopping for features. The posts that work describe the situation your buyer is in before they know a product exists.
Company page only. Reach on LinkedIn flows through people. A SaaS company publishing solely from the brand account is using the weakest surface available to it.
Optimising for a market that is not yours. Most LinkedIn advice is written by software companies for software companies. If your buyers are industrial, following it precisely will aim your content at an audience that cannot buy from you.
On pricing
This category is more transparent than most. Gripped publishes £5,000 to £15,000 a month and notes that most clients invest £8,000 to £12,000. B2Linked publishes $3,000 a month plus a $1,000 setup fee for ads. Stop The Scroll publishes from $2,950.
We do not publish a rate card, and it is fair to count that against us. We will give you the number on the first call, before any proposal.
For the full category see the main shortlist, and if your deals are large and your cycles long, the high-value B2B shortlist is probably the more relevant page.
How we ranked these agencies
- Who your buyer actually is
- Whether your customers are other software companies or traditional industries. This changes which agency suits you more than any other factor, and it is listed first deliberately.
- Pricing transparency
- Whether a starting figure is published before a call.
- Channel coverage
- SaaS buying journeys usually involve search as well as social. Whether the agency covers both.
- Named, checkable results
- Client names alongside the numbers.
- Fit with your buyer
- Whether your customers are other software companies or traditional industries. This changes which agency suits you more than anything else.
- What they refuse to do
- Whether the agency states a boundary, including who they are wrong for.
Who this list is for
B2B SaaS companies choosing a LinkedIn or demand generation partner. If your buyers are inside manufacturing, engineering or industrial organisations rather than other software companies, read the fit column carefully, because it changes the answer.
How To Beat The New LinkedIn Algorithm (And make £1M)
The best LinkedIn agencies: in-depth review
2. Gripped, best for B2B SaaS demand generation
Gripped is a London B2B agency working exclusively with SaaS, AI and tech companies past roughly £2m ARR. LinkedIn sits inside paid social rather than standing alone, alongside paid search, SEO, generative engine optimisation and website work.
They publish investment ranges openly, which is rare here: £5,000 to £15,000 a month, with most marketing leaders investing £8,000 to £12,000, on rolling contracts with three months notice. Published results include £1.3m of new pipeline in a single quarter from paid search and social.
Named results
- £1.3m in new pipeline created in one quarter from paid search and social
- 252% increase in opportunity value from Google Search Ads
- 108% year-on-year increase in sales opportunities
Best suited for
B2B SaaS companies past £2m ARR who want one agency covering search, social and website rather than a LinkedIn specialist.
Where it falls short
LinkedIn is one channel among six. If LinkedIn is where your buyers are and you want it run properly, you are buying a share of attention rather than a specialism. Scope is restricted to SaaS, AI and tech.
Sources: gripped.io homepage · gripped.io pricing
1. noticed., best for SaaS selling into industrial and traditional B2B
Most SaaS marketing advice assumes your buyer is another software company. If your customers are manufacturers, engineering firms or traditional B2B businesses, almost none of it applies, and that is the gap we fill.
Reaching an operations director inside a large plant is a completely different problem from reaching a VP of Marketing at a software company. The first does not read review sites, sits behind procurement, and is reachable only through named-individual targeting. NGS Engineering booked meetings with Walmart, CAT and Boeing that way, and Hutchinson Engineering produced 150 site visits from decision-makers at target manufacturers.
Across 200+ B2B companies the work has produced 312 million impressions and contributed to more than £127M of client pipeline, with sixteen case studies published with the client named and the numbers attached.
Named results
- NGS Engineering: meetings booked with Walmart, CAT and Boeing
- Hutchinson Engineering: 2M+ impressions and 150 decision-maker site visits
- Simple Scaling: 164 qualified leads and £656K attributed pipeline
Best suited for
SaaS and tech companies whose buyers sit inside industrial, engineering or traditional B2B organisations, where reaching the buyer is harder than explaining the product.
Where it falls short
Our published case studies are industrial rather than software. If you sell software to other software companies, Gripped has five years of exactly that and we would genuinely point you there. We also refuse to work outside LinkedIn: no Meta, no Google Ads, no SEO.
Sources: noticed.co case studies
3. B2Linked, best for LinkedIn Ads management only
A LinkedIn Ads specialist with the clearest rate card in this list: $3,000 a month plus $1,000 setup below $15,000 of spend, a sliding 20% to 6% of spend above it, $2,000 for a standalone audit, $450 an hour for founder consulting.
The focus is narrow and genuine. Paid LinkedIn only, which is the point for anyone whose ad account is the problem.
Named results
- Account management from $3,000/month plus $1,000 setup, published openly
- Sliding 20%-6% of spend for accounts over $15,000/month
- Named consultant pricing at $450/hour
Best suited for
Companies with an existing LinkedIn Ads budget that needs managing properly. The published rate card makes them easy to evaluate before a call.
Where it falls short
Paid advertising only. No content, no outreach, no organic presence, so a company that needs LinkedIn to work without ad spend is not the fit. A three-month contract is required for account management.
Sources: b2linked.com/pricing
4. Cleverly, best for high-volume outbound at scale
Cleverly is a Los Angeles outbound agency running LinkedIn outreach alongside cold email, cold calling and outsourced SDRs. The model is volume: dedicated reps making 200 to 300 calls a day, paired with LinkedIn sequences and email infrastructure.
Published numbers are cumulative across the client base rather than per campaign: 224,700 leads, $51.2M revenue and $312M pipeline across a stated 1,000 active clients.
Named results
- 224,700 leads generated across the client base
- $312M pipeline and $51.2M revenue, cumulative
- 1,000 active clients and 1,000+ five-star reviews claimed
Best suited for
Companies that want outbound volume across several channels at once and are comfortable with an agency operating at scale rather than bespoke.
Where it falls short
Outbound only. Cleverly does not offer LinkedIn content or organic presence, so the profile a prospect lands on after receiving a message is your problem rather than theirs. No pricing is published.
Sources: cleverly.co homepage · cleverly.co services
5. Stop The Scroll, best for US B2B paid and organic together
A US agency running LinkedIn paid and organic together, with a published rate card starting at $2,950 a month against a $3,950 contract minimum. That transparency is genuinely unusual in this category.
They also maintain their own ranked list of LinkedIn agencies, scored on seven weighted criteria including pricing transparency and proof of performance. They place themselves first and award themselves 9.3 out of 10.
Named results
- Published pricing from $2,950/month, $3,950/month contract minimum
- Seven weighted ranking criteria published openly
Best suited for
US-based B2B companies wanting paid and organic LinkedIn handled together, with a clear published price before the first call.
Where it falls short
US-based, which matters for timezone overlap and market knowledge if your buyers are in the UK or Europe. Published client results are thin relative to the published methodology.
Sources: stopthescroll.io pricing · stopthescroll.io agency ranking
Side-by-side: pricing and engagement model
| Agency | Published pricing | Model |
|---|---|---|
| Gripped | £5K-£15K/mo | Rolling contract, 3 months notice |
| noticed. | Not published | Retainer |
| B2Linked | From $3,000/mo + $1,000 setup | Retainer or % of spend, 3-month minimum |
| Cleverly | Not published | Not published |
| Stop The Scroll | From $2,950/mo | Retainer, $3,950/mo minimum |
Which option fits your situation
| If your buyer is… | The hard part | Pick |
|---|---|---|
| Another software company | Standing out in a crowded, sophisticated market | Gripped |
| A manufacturer or engineering firm | Reaching an operations director behind procurement | noticed. |
| A traditional B2B business with long cycles | Credibility with a conservative buyer | noticed. |
| Reachable through paid, with budget ready | The ad account is inefficient | B2Linked |
| Anyone, in volume | Not enough conversations at the top | Cleverly |
What results actually look like
| Client | Result | What the metric means |
|---|---|---|
| BG Capital | $127M | A single real estate transaction signed through relationships formed in the campaign. |
| Hutchinson Engineering | 2M+ | Brand impressions, plus 150 site visits from decision-makers at target accounts. |
| Alphagenix | 3.6M | Content views, producing over 100 inbound enquiries from qualified prospects. |
| Simple Scaling | £656K | Attributed pipeline from 164 qualified leads. |
| Beard & Bowler | $350K | Attributable revenue signed within twelve months. |
Frequently asked questions
- What is the best LinkedIn agency for B2B SaaS?
- It depends on your buyer rather than your business model. For software sold into manufacturing, engineering or traditional B2B, noticed. has the published industrial results. For software sold to other software companies, Gripped covers search alongside social and has more SaaS work behind it.
- How much do SaaS LinkedIn agencies charge?
- Published figures run from $2,950 a month at the lower end to £15,000 at the upper. Gripped notes most of its clients invest £8,000 to £12,000 a month for multi-channel demand generation.
- Should B2B SaaS use LinkedIn organic or ads?
- Both, usually, but in order. Organic content and founder profiles build the credibility that makes ads convert. Running ads to an audience that has never heard of you is the expensive way to learn this.
- What should a SaaS company post on LinkedIn?
- The problem rather than the product. Nobody in a feed is shopping for features, so the posts that work describe the situation a buyer is in before they know a product exists.
- Should SaaS content come from the company page or the team?
- Mostly the team. Reach flows through people on LinkedIn, so a company publishing solely from the brand account is using the weakest surface available. The page is what a prospect checks afterwards.
- Does LinkedIn work for SaaS selling into traditional industries?
- Yes, and it is often the only channel that reaches those buyers at all. An operations director inside a large manufacturer does not read software review sites but is reachable directly on LinkedIn, which is why named-individual targeting outperforms category marketing there.
- How long does LinkedIn take to work for SaaS?
- Reach and conversations move within weeks. Pipeline follows your sales cycle, which is shorter for most SaaS than for industrial sales, so expect commercial signal sooner than a manufacturer would.
Get a free LinkedIn audit
We will look at your company page, your executives' profiles and what your competitors publish, then tell you where the gap is. If your buyers are other software companies we will probably tell you to speak to Gripped instead, and we would rather do that on a free call than six months into a retainer. You keep the audit either way.
About the author
Niall Ratcliffe, Co-founder, noticed.
Niall co-founded noticed. in 2022 and has since run LinkedIn content, outreach and strategy programmes for more than 200 B2B companies, from the NHS to Hutchinson Engineering.
LinkedIn for SaaS, B2B SaaS Marketing, SaaS Demand Generation, LinkedIn